White label web development means I do the development work and your agency delivers it to the client under your own name. Your client deals with you. I stay in the background, follow your process and hand over work that looks like your team made it.
I work with design studios, marketing and SEO agencies, and freelancers around the world who sell websites but don't want to hire a full-time developer for every busy period.
What white label web development covers
Anything your agency sells that needs a developer, I can take on quietly behind your brand:
- Design to website builds: I turn your Figma, Adobe XD or PDF designs into responsive, fast websites that match the design closely.
- WordPress sites: custom themes, block or builder-based sites, custom post types and plugin customisation. See my WordPress developer services.
- Online shops: WooCommerce and Shopify stores, payment gateways, shipping rules and product imports.
- Custom web apps: dashboards, portals, booking systems and integrations built in Laravel when a CMS isn't enough.
- Landing pages for your clients' campaigns, built to load quickly and convert.
- Ongoing care: updates, backups, security, fixes and small changes for your client base through website maintenance.
- Rescue jobs: speed problems, broken sites, malware clean-ups and migrations other developers left half-finished.
How working together runs
1. Brief and quote
You send me the design, the scope or simply the client's request. I ask the questions that matter (hosting, content, integrations, deadline) and send a clear quote and timeline for you to mark up and present to your client however you like.
2. Build on a private staging site
I build on a staging link that carries your branding or none at all. Nothing mentions my name: no footer credit, no developer comments, no logins in my name unless you want them.
3. Review and revisions
You review first, then pass it to your client. I work through feedback from you, or directly from the client while presenting myself as part of your team, whichever you prefer.
4. Launch and handover
I move the site to the client's hosting, check forms, redirects, analytics and basic SEO, then hand over logins and short notes so your team can support the client confidently.
Why agencies outsource development to a white label developer
- Take on more projects without adding salaries, office space or recruitment time.
- Cover skills gaps: offer custom functionality, ecommerce or app work even if your in-house team is mostly design or marketing.
- Handle busy seasons: bring me in when you have more work than people, and pause when it's quiet.
- Keep your margins: you set your client pricing and keep the client relationship.
Confidentiality and how I protect your client relationships
Your clients are your clients. I'm happy to sign an NDA and a non-solicitation agreement before we start. I never contact your clients unless you ask me to, never add my branding to their sites, and never pitch them my own services. Code, files and accounts belong to you or your client once the work is paid for.
Communication and time zones
I'm based in Nairobi (UTC+3) and work with agencies in the UK, Europe, the USA, Australia and the Middle East. My working hours overlap with UK and European business hours, and I can arrange calls for US and Australian time zones. Work moves forward while your team is offline, so you often wake up to progress. I use whatever your team already uses: Slack, email, Trello, Asana, ClickUp, Jira or a shared spreadsheet.
Flexible ways to engage me
Agencies usually work with me in one of three ways:
- Per project: a fixed quote for a defined website or feature.
- Hourly or block of hours: good for ongoing small changes across many client sites.
- Dedicated part-time or full-time: I act as your remote developer for a set number of hours each week. See part-time or full-time web developer and contract hire.
Timelines depend on the scope: a simple brochure site can take from about 5 days, while larger shops and custom builds take weeks or months depending on requirements. I'll always give you a realistic date before you commit to one with your client.
Is white label development right for your agency?
It's a good fit if you sell websites but find development is the bottleneck, if you keep turning down technical work, or if your current freelancers are hard to reach. If you'd like to test the waters, start with one small project or a batch of maintenance tasks and see how we work together.